Travel planning, reimagined
Ask Lisa is an AI-powered travel agent that creates personalised holiday itineraries for families. We believe everyone deserves a perfect trip without the stress of planning.
Why we built Lisa
Ask Lisa was born from a simple frustration: planning a family holiday shouldn't require hours of research, dozens of browser tabs, and endless spreadsheets. We wanted to create something better.
Traditional travel planning is broken. It's time-consuming, overwhelming, and rarely accounts for the unique needs of your family. Whether it's managing different age groups, dietary requirements, or simply finding activities everyone will enjoy, the challenge is real.
So we built Lisa — an AI travel agent who understands that every family is different. Lisa learns your preferences, considers your constraints, and creates bespoke itineraries that work for everyone. No more compromise. No more stress. Just better holidays.
Your journey with Lisa
Tell Lisa about your trip
Share your destination ideas, dates, budget, and what matters most to your family.
Add your family
Include ages, interests, dietary needs, and any accessibility requirements.
Lisa creates your plan
Get a day-by-day itinerary with activities, restaurants, transport, and budget estimates.
Refine until perfect
Chat with Lisa to swap activities, adjust the pace, or explore alternatives.
What we believe
Family First
Every family is unique. Lisa doesn't offer one-size-fits-all solutions. We create itineraries that respect different ages, interests, and needs because a great holiday means something different to everyone.
Authentic Experiences
We believe the best trips go beyond tourist traps. Lisa helps you discover hidden gems, local favourites, and authentic experiences that create lasting memories.
Trust & Transparency
We're upfront about what Lisa can and can't do. Our recommendations aren't influenced by commissions. When we do use affiliate links, we tell you clearly.
Continuous Improvement
Lisa gets smarter with every conversation. We're constantly improving our AI to give you better recommendations, more accurate information, and more personalised experiences.
What Lisa isn't
Transparency matters to us. Here's what you should know before using Lisa.
Not a Booking Service
Lisa helps you plan, not book. We don't handle payments or reservations. You'll book directly with hotels, airlines, and other providers.
Not a Travel Agent
We're an AI tool, not a licensed travel agency. We provide information and suggestions, but you make all the decisions.
Not Always Perfect
AI can make mistakes. Prices change, places close, and information becomes outdated. Always verify important details before you travel.
Not Official Advice
For visa requirements, health advisories, and travel warnings, always check official government sources. Lisa provides general guidance only.
Built by Igloo Labs
Ask Lisa is built and operated by Igloo Labs Limited, a company registered in England and Wales. We're a small team passionate about travel and technology, working to make holiday planning easier for everyone.
We're committed to responsible AI development, user privacy, and building products that genuinely help people. If you have questions, suggestions, or just want to say hello, we'd love to hear from you.
Get in touch
Ready to plan your next adventure?
Join thousands of families who plan better holidays with Lisa.